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Archive for the ‘WUCC Highlight’ Category

More than 123 million Americans visited newspaper websites in May, representing 57 percent of the total U.S. Internet audience, according to a new report from comScore.

The New York Times Brand led the category with more than 32 million visitors and 719 million pageviews during the month. The average visitor viewed 22 pages of content on the New York Times.  Tribune Newspapers ranked second in terms of audience with 24.8 million visitors, followed by Advance Internet (18.1 million visitors) and USA Today (16.8 million visitors).

“The good news for publishers is that even as print circulation declines, Americans are actually consuming as much news as ever – it’s just being consumed across more media,” said Jeff Hackett, comScore senior vice president.

“The Internet has become an essential channel in the way the majority of Americans consume news content today with nearly 3 out of 5 Internet users reading newspapers online each month. As news evolves towards a more digital model, the issue is not attracting the eyeballs, but rather demonstrating the true value of those eyeballs to advertisers. As advertising rates for digital move closer into line with those of traditional media, the economics of the news business should begin to look a lot more promising.”

comScore’s Ad Metrix service found among the top site categories where display ads appeared in April, online newspapers accounted for 2.4 percent of impressions but a higher 6.7 percent of display advertising dollars. The average cost per thousand impressions (CPM) on online newspaper sites was $7, higher than each of the other top site categories and nearly three times the average CPM for the total U.S. Internet at $2.52.

“Online newspapers represent premium inventory for advertisers,” added Hackett. “comScore research conducted last year for the Online Publishers Association showed that visitors who are exposed to display ads on news sites are more likely than average to visit the advertiser website, are heavier online buyers and tend to have higher household income.”

“Online news publishers are also leading the way in the use of newer display ad formats, which are aiming to create a richer, more engaging experience for consumers.”

Verizon may soon be following in the footsteps of AT&T with a tiered pricing plan. Bloomberg interviewed Verizon Communications CFO John Killian, who told them they’d “probably need to change the design of our pricing where it will not be [a] totally unlimited, flat rate.” There were mixed feelings about this when AT&T did it, with a large amount of negative opinion. Verizon will no doubt face a similar uproar.

Chitika Research has shared some findings looking at Android distribution by Handset. The Motorola Droid is the most popular Android handset “by far” according to the firm.

Speaking of Droids, popular gadget blog Gizmodo has shared some first impressions of the Droid 2 from a reader who was able to get his hands on one. According to this reader, it may not be actually called the Droid 2, but it is the successor to the Droid.

Apple’s release of the new MobileMe Mail is the subject of a great deal of discussion throughout the Blogosphere. More on that here.

Nokia announced that all of its phones in 2011 will come with NFC (Near Field Communication), which can be used to turn devices into transportation tickets, debit cards, and house keys. Should be interesting for Nokia sales. According to TheStreet.com, Apple may have some suppy-and-demand issues with the recently announced iPhone 4, citing a production problem with display screens holding up the whole process.

Digitimes (via BoyGenius)reports that Apple is shipping 1.2 million iPads per month. Here are some stats Steve Jobs reported at Apple’s recent Worldwide Developer Conference (where the iPhone 4 was officially unveiled).

Well I fixed the problem with the bad overhang described here.

Now there appears to be another problem. Not sure if it’s a result of this fix or if it was a problem before.

I’ve gotten two reports today, both after making the change, that the site doesn’t work in IE8.

Here’s a screen shot that illustrates.

If you see what the problem is, please post a comment.